I am writing this post after reading the weekly Sunday email What Exactly are You Selling? from Chris Brogan.
If you haven’t subscribed, please do yourself a favour and do so at humanbusinessworks.com.
Here are a few interesting things for business owners to think deeply about:
Are you being very clear on what you’re selling?
Are you speaking about what you offer, do, and sell, but not explaining properly to your prospective buyer the value you are delivering?
Are you using big fancy words that show how your service is important but fail to reach your audience who needs to hear a few simple words?
And so this reminded me about my new 101 ways to maximize your blog workbook that I just wrote and got me thinking if the way I presented it really makes my readers understand how they’d benefit.
So here’s how I decided to write this post and get feedback from you, my dear readers, about how clear that page is. I called it What exactly are you buying? to mimic the What Exactly are You Selling? title, which I thought was really smart :)
But really what I’m asking is for you to go take a look at the 101 ways to maximize your blog workbook page (go ahead, I’ll wait!) and then come back here with a comment to tell me:
Do you feel the benefits are explained in a way you understand or would you change it?
What do you feel it’d help you make your decision that this workbook is right for you (no matter if you decide to get it or not!)
Any other advice you’d like to give, I always appreciate it!
Please leave me a comment, it’d help me a lot to understand what you need and help YOU in the end! And also share this post so others can benefit.
Have a great blog!