Formatting blog posts seems to be an easy task, right? After all, you’ve been writing and formatting a lot of documents already and you know how to use at least one word processing tool.
However, there are many blogs out there with great content that lose readers because they don’t pay attention to some common blog formatting pitfalls. Luckily, these mistakes are easy to avoid once you’ve identified them.
1. Fine print.
If the font size in your blog is super minuscule, it’s impossible to read. OK, maybe not impossible, but at least really hard to read. Sure, you can increase the font size in your browser, but many people don’t know they can do it or won’t bother to, so they will leave your great blog.
WordPress themes are notorious for tiny font sizes by default. If your font is tiny, get in touch with the theme owner and see how you can set the font size to make it bigger. If you are technically inclined, you can customize it yourself, otherwise work with your WordPress developer to do it.
2. No paragraphs.
If you are writing everything as a full block of text that never ends, you are not allowing your reader to catch a breath between ideas and really enjoy your post. Your readers are going to run through your post and reach the end without remembering anything, or they will simply leave your wonderful blog.
Chunk text into separate paragraphs for each new idea you present. It is believed that white space increases comprehension by 20%.
I hear you saying: What, I would never shout at my readers! However, many times I see bloggers who use uppercase formatting to highlight words or even entire paragraphs. Add to this 2-3 exclamation marks at the end of each sentence and you really get your reader scared :)
Uppercase is considered the equivalent of shouting in writing form, not to mention that it takes longer to read. OK, a few words here and there throughout a post is probably fine, but keep it at that.
Next time you see an entire paragraph written in uppercase letters, see how long it took you to read. Also watch how you felt after: were you scared, worried, mad? These are not messages you want to send to your audience, right?
If you need help to format your blog better, download and print out my **free** gift: Take your blog from dull to sparkle: 10 secrets to make your blog shine! Click to access the FREE PDF on the top right of the page.
Make it easy for your readers and they will keep coming to your blog for more.
What are some of your pet peeves when it comes to blog formatting? Leave me a comment, please!